2 min read
Disney MagicBand - an alternative?
How to put a Disney-like experience into your resort
The Disney MagicBand is an amazing concept and has been wildly successful according to all reports. They reportedly manufactured over 29 million of their bands in the first 5 years of use and even created a thriving community of collectors. It has garnered a great deal of acceptance by the visitors themselves and has contributed considerably to a more efficient (and therefore also better for the visitor) operation of the park itself. It has become an integrated part of the visitor experience and can also be used at the airport to get a transfer as well as to open the guest’s hotel door.
It is flattering to have been asked on several occasions whether Guestband is an alternative to Disney’s MagicBand - here are some similarities and differences.
Similarities
They are both solutions based around wearable technology that are designed to create an improved, personalised and seamless experience for the guest whilst offering added-value analytics for the operator.
The technology is also similar (Bluetooth Low Energy and RFID) but the implementation is very different.
Differences
Guestband is a framework of services and solutions that can be tailored and fashioned together according to the requirements of each installation. This means there is no dependency on any particular type of hardware or software.
The Guestband team has over 25 years of experience in creating interactive experiences for guests at venues all around the world, and their solutions are customised to every client and every location.
In other words, Guestband is a creative consultancy that will design and deliver a bespoke solution for every client.
This flexibility of both hardware and software gives Guestband® its unique advantage - a customised product and service at a competitive price.