Ask anyone about their favourite experience at a hotel, and they will invariably tell you a tale of a member of staff giving surprising and memorable service, a moment where they were treated beyond their expectations. And the most impassioned reviews on TripAdvisor always talk about the level of service received or perceived.

In other words, the main drivers of guest experience are the personal interactions with hotel staff. So it makes perfect sense to give staff every tool possible to do their jobs to the best of their ability, doesn’t it?

If George Clooney were staying at your hotel and came down for breakfast, would your staff ask him for his room number before allowing him in? Of course not! He would be greeted by name and offered his favourite table immediately.

So why don't staff treat all guests like that? Your PMS knows about every guest and every transaction, so why do guests still have to give their room number every time they go into a restaurant?

Guests don’t spend their holiday in their rooms or at the Reception Desk and yet the technology stack in most hotels is mainly based around billing and in-room facilities.

90% of their time is spent out and about, enjoying all of the amenities the hotel offers, but the data that could elevate their guest experience is inaccessible to the staff who want to make a difference.

Data that flows around a resort allows staff to create personalised experiences that make every guest feel special.

Breaking down silos and connecting the dots also creates insights. Usage data, peak times, guest preferences, all at hand and available to make hotels and resorts more efficient.

Data can also be used to curate tailored experiences for different groups of guests, creating new connections and revenue opportunities.

With Guestband, hotels can streamline their operations, identify areas of need, all whilst focusing on the most important role of their business: the guest experience.